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If there is one popular American figure who the aspiring social media marketing master should hope to be like, it is Fred Rogers. His show Mr. Roger’s Neighborhood ran for 33 years and was a bright light in a dark television world, running the gamut of entertainment, emotion, education, imagination, and heartfelt directness. Amidst the clamoring clatter of the modern world, full of its hustle and bustle, bright lights, and sensational attention-grabbing antics, the true social media figure should stand as solid as Fred Rogers, never forgetting that deep inside, everyone is and always will be just the child that they once were but perhaps have forgotten how to be, and never failing to treat them the same way you would treat a little boy or girl. Perhaps no story would illustrate my point better than the one below. Mister Rogers’ Neighborhood won four Emmy awards, and Rogers received one for lifetime achievement. During the 1997 Daytime Emmys, the Lifetime Achievement Award was presented to Rogers. The following is an excerpt from Esquire’s coverage of the gala, written by Tom Junrod: Mister Rogers went onstage to accept the award — and there, in front of all the soap opera stars and talk show sinceratrons, in front of all the jutting man-tanned jaws and jutting saltwater bosoms, he made his small bow and said into the microphone, “All of us have special ones who have loved us into being. Would you just take, along with me, ten seconds to think of the people who have helped you become who you are. Ten seconds of silence.” And then he lifted his wrist, looked at the audience, looked at his watch, and said, “I’ll watch the time.” There was, at first, a small whoop from the crowd, a giddy, strangled hiccup of laughter, as people realized that he wasn’t kidding, that Mister Rogers was not some convenient eunuch, but rather a man, an authority figure who actually expected them to do what he asked. And so they did. One second, two seconds, three seconds — and now the jaws clenched, and the bosoms heaved, and the mascara ran, and the tears fell upon the beglittered gathering like rain leaking down a crystal chandelier. And Mister Rogers finally looked up from his watch and said softly “May God be with you,” to all his vanquished children.


If there is one popular American figure who the aspiring social media marketing master should hope to be like, it is Fred Rogers. His show Mr. Roger’s Neighborhood ran for 33 years and was a bright light in a dark television world, running the gamut of entertainment, emotion, education, imagination, and heartfelt directness. Amidst the clamoring clatter of the modern world, full of its hustle and bustle, bright lights, and sensational attention-grabbing antics, the true social media figure should stand as solid as Fred Rogers, never forgetting that deep inside, everyone is and always will be just the child that they once were but perhaps have forgotten how to be, and never failing to treat them the same way you would treat a little boy or girl. Perhaps no story would illustrate my point better than the one below.

Mister Rogers’ Neighborhood won four Emmy awards, and Rogers received one for lifetime achievement. During the 1997 Daytime Emmys, the Lifetime Achievement Award was presented to Rogers. The following is an excerpt from Esquire’s coverage of the gala, written by Tom Junrod:

Mister Rogers went onstage to accept the award — and there, in front of all the soap opera stars and talk show sinceratrons, in front of all the jutting man-tanned jaws and jutting saltwater bosoms, he made his small bow and said into the microphone, “All of us have special ones who have loved us into being. Would you just take, along with me, ten seconds to think of the people who have helped you become who you are. Ten seconds of silence.”

And then he lifted his wrist, looked at the audience, looked at his watch, and said, “I’ll watch the time.” There was, at first, a small whoop from the crowd, a giddy, strangled hiccup of laughter, as people realized that he wasn’t kidding, that Mister Rogers was not some convenient eunuch, but rather a man, an authority figure who actually expected them to do what he asked. And so they did. One second, two seconds, three seconds — and now the jaws clenched, and the bosoms heaved, and the mascara ran, and the tears fell upon the beglittered gathering like rain leaking down a crystal chandelier. And Mister Rogers finally looked up from his watch and said softly “May God be with you,” to all his vanquished children.

(Source: benjaminhale)

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